Privacy Policy
Last Updated: 07/09/2025
Welcome to The Base. Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website.
By using our website, you agree to the terms outlined in this policy.
1. Who We Are
The Base is an e-commerce and content platform based in London, United Kingdom, offering informative content, blogs, and products for sale.
2. What Information We Collect
We may collect the following types of personal information:
- Identity Data: Name, email address
- Payment Information: Billing and transaction details (processed securely via payment providers)
- Location Data: IP address or browser-based location
- Technical Data: Cookies, browser type, device information, referring URLs
- User-Generated Content: Comments, reviews, or other content you post on our site
3. How We Collect Your Data
We collect your data in the following ways:
- When you subscribe to our newsletter
- When you make a purchase
- When you submit a contact form or leave a comment
- Through cookies and similar tracking technologies (see Section 6)
4. How We Use Your Information
We use your personal data to:
- Process and fulfil orders
- Send you marketing emails and updates (only if you’ve opted in)
- Improve our website, services, and user experience
- Respond to your inquiries and customer service requests
- Prevent fraud and ensure site security
5. Marketing Communications
If you opt in, we may send you emails about new products, blog posts, promotions, and other updates. You can unsubscribe at any time by clicking the link in the email or contacting us directly.
We will not send you marketing communications without your consent.
6. Cookies and Tracking
Our website uses cookies to enhance user experience, analyse site traffic, and personalise content. Cookies collect technical data such as:
- IP address
- Browser type and version
- Device type
- Time and date of visit
- Pages viewed
You can control or disable cookies through your browser settings.
7. Sharing Your Information
We do not sell, rent, or share your personal data with third parties. We only use trusted service providers (e.g., payment processors) to help us operate the site and deliver our services securely.
8. Data Security
We do not sell, rent, or share your personal data with third parties. We only use trusted service providers (e.g., payment processors) to help us operate the site and deliver our services securely.
9. Your Rights (UK GDPR)
As a UK resident, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing for marketing purposes
- Withdraw consent at any time
To exercise these rights, contact us at: info@thebase.london
10. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Email: info@thebase.london
Postal Address: 3, Liffords Place, London, SW13 9LR
Website: www.thebase.london
12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please review it periodically.